CougarSA “In Praise of Women” (CSA) was founded by the brainchild Ernie Pretorius, a free lance photographer in the early part of 2011.
The concept was born after doing numerous photo shoots on younger woman typically between the age groups of 18-25. being in the industry for a number of years, Ernie became restless with only photographing younger woman who always appeared to be “perfect” and bellieved there was a market for the more mature woman.
The concept of the magazine is to UPLIFT, MOTIVATE, INSPIRE & HONOUR the mature woman. Every woman is beautiful however not every woman believes this about herself. The magazine will offer a platform for the mature woman to work towards and partner witha network of professionals who will contribute to the physical, spiritual, mental and sexual well being of the mature woman.
CSA is also about fun, laughter and humour. We will always keep site in order to create a balance between the more serious and deeper aspects of growth that we are all facing in our lives. Laughter is the best form of medication and we will embrace through articles chosen and written for this purpose.
We will acknowledge and represent those woman who have taken good physical care of themselves and their bodies. We will create an environment for them to come forward with shared stories of life experiences and in turn we will hope to motivate, encourage and uplift those woman who may not have been able to take the necessary care for whatever reason.
We completely embrace the sexuality of all mature woman and therefore professionals will contribute to sharing meaningful uplifting advice and wisdom from practises in South-Africa that are currently taking place.
Articles will be written to share information, to motivate, to empower, to inspire and contribute to the readers well being by allowing them to opportunity to be nudged to explore within and make conscious decisions about their life path and journey at this present time.
There is a connotation to the word Cougar described as the older woman who dates the younger man. We chose this name as we believe that the name in itself is an attraction and people will be interested in finding out what it is all about and asses whether the magazine meets what they are looking for. We are different and unique and is addressing a niche market not covered by any other magazine.
a) Each woman who wishes to participate or is approached will have the opportunity of becoming a model for a day and will experience a complete professional photo shoot that will include professional make-up, as well as a personal interview to share her story. The intention is to capture a woman’s beauty at this beautiful age she finds herself in and to help uplift those woman who feel they can not come forwardfor fear of being too shy, overweight, not good enough etc.
We will work together with women to help them accept, embrace and nurture their bodies as a lot of older women have many false believes about themselves and their bodies. CSA will address this aspect to educate, uplift and inspire them to get out there and make it happen for themselves no matter what their circumstances or ages are.
CSA is being launched with the Cougar and Cougar & Cub section.The latter is where we will photograph one of our Cougars with her Cub(s). Here we will experience the mother instinct of the Cougar with her cub(s). This section is precious to see the love and the bond between them.
b) Readers sharing articles
Our goal will be to assist and contribute in the process of sharing through our articles to bring women back into their femininity, their goddess nature awakening themselves to see the true and powerful beauty that they hold and that exists within themselves. To let go of the past, forget about the future and to focus on this present moment.
CSA is about offering the individual the opportunity to be heard by inviting them in to share their story with others who may resonate and take a decision to improve their own lives based on the wisdom shared and the impact it has on them.
Categories of topic discussions will be advertised in the magazine and article will be written and Received by readers and professionals alike in this manner.
Stories and articles in the magazine will be targeted and written to address the mature woman who potentially finds herself divorced, or has the empty nest syndrome to articles on hormone replacement therapy, pros and cons of plastic surgery amongst Self Help articles which may touch on emotional and spiritual growth, sex and relationships.
The magazine will focus on this upliftment to all women on a positive and healing way through education in empowerment, all aspects of love, respect, honour, passion, self love, recognition, sexuality and growth will be covered.
CougarSA will target mature women who are real and not “ideal”. One can find a host of magazines with the ideal and perfect person. Our magazine will focus on “real” women with “real” stories. We will avoid only covering only success stories that depict the perfect person.
The magazine will be used as a vehicle and a channel to reach thousands of women across South Africa to come forward be a part of this new energy. Women will be invited to share their stories in a forum that will non judgemental and to network with a market that understands their needs. CSA will lend itself as a type of Self Help magazine with motivational and inspiring wisdom and knowledge that will leave the reader energised, inspired and ready to make any type of decision through feeling empowered within themselves.
A network of people are joined together and a positive collection of energy is experienced resulting in healing, upliftment and understanding. CSA will operate at a high level of integrity and maturity and we plan to target and attract this type of readerwhom we believe will in turn feel empowered by what the magazine has to offer thereby resulting in a awareness.
CSA will target top female empowered companies and incorporations to contribute and participate in the growth of the magazine.
Cougar stories and photoshoots
Reader articles based on theme
Educational and empowering articles from
medical and sports Specialists, healthcare
professionals together with alternative modalities
such as Reiki, Pranic Healing etc.
Reader competitions and give-aways.
Advice and wisdom on Sex
Fashion advice (make overs)
A blog for interactive chat and feedback.
CSA like any other magazine require a budget to operate from and therefore we will need all the help we can get from advertisers. CSA plan to target top female empowered organisations to endorse the magazine. We plan to invite top SA celebrities to contribute with their story.Our target market will focus on the mature woman and her needs.
A panel of qualified professionals in various fields will be part of the magazine:
Currently on board
* Dr Conrad Smith – Medical National
* Hilde Light – Professional Rebirther
and relationship councellor.
* Mark Cameron – Pranic Healer
* Jonti Searll – Professional Tantric teacher
* Debbie Dewey – Fitness Instructor
CougarSA “In Praise Of Woman” is not about the older woman dating the younger man.
Although this practise will be dealt with in the magazine as it is part of society and relationships.It is
NOT about sex and sleaze.
It is NOT a dating site or magazine.
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